4. Assistance to Export promotion Councils:

  1. Export Promotion Councils (EPCs) are autonomous in administrative matters and no financial assistance is provided to them from MDA from administrative expenditure(non-code).List of recognized EPCs iis given in Annexure-1. The EPCs can, however, be considered for one time assistance for computerization for data collection,analysis,dissemination under MDA Maintenance and updating of systems shall be the responsibility of the EPCs.

  2. EPCs are required to send their detailed annual action plan to E&MDA Division three months in advance.The activities approved in the annual meetings with each EPC well before the start of the financial year shall only be financed from MDA funds. EPCs shall have to utilize the MDA funds in a financial year for purposes for which theses are sanctioned Earmarked grant for the financial year but not claimed within the year or wherein completes information has not been provided to facilitates its release, would lapse and shall not be carried over to the next financial year.

  3. EPCs shall have to furnish detailed accounts activity-wise for each approved code activity certified by a Chartered Accountant and the utililzation certificates for the funds released in a financial year by 30th September of the succeeding financial year positively. The EPCs shall qualify for release for second installment of funds of the year only after thesir accounts for the preceding year have been finalized.

  4. The EPCs shall plan development and export promotion activities in overseas markets for export promotion of particular products, based on the findings of the desktop studies/findings of the strategy papers on potential of exports and date available with institutes like NCTI etc.,to penetrate into new potential markets and to consolidate in the already explored export markets. Eligible activities shall be trade delegations to potential markets, organizing participation in the important trade fairs/exhibitions in the focus markets associated with BSMs. Focused publicity for the event etc.

  5. Role of the EPCs shall be to diversify the export promotion activities to new emerging potential markets wherein the participation by the Indian companies is yet to be established.The trade fairs/exhibitions organized and participated by the EPCs on three or more occasions shall be left to the exporters for participation individually.For such established trade fairs/exhibitions, EPC shall organize booking of the space/stalls for its members based on the preaccessed requirement, construction/furnishing of stalls, publicity for the event etc.Member exporters of the council shall participate individually in the space/stall allotted to them by the EPC.MDA assistance to the EPC shall be available for a particular fair/exhibition upto a maximum of three participants and thereafter, participation in such established fairs/exhibitions shall be on self-financing basis.

  6. Export Promotion Councils with the prior approval of the E&MDA Division, based on the recommendations of the concerned Commodity Division(s) of the Department of Commerce/Ministry of Textiles can undertake promotional & export development activities abroad and within India with assistance from MDA to stimulate and diversify the exports of Indian products and commodities as follows:

FOR ACTIVITIES IN NON-FOCUS AREAS:

S.No. Permssible Items of expenditure under MDA Percentage of funding under MDA
(I) Participation in Fairs/Exhibitions abroad by EPCs etc.
1. Central Stall of Council
(i)     Rent of Council's area
(ii)    Other organizing expenditure (maximum
30% of Rent of council's area)
60% of (i)+ (ii) (subject to a ceiling of Rs.10 lakh per event)
2. Air fare for one official of EPC in economy excursion class (visa charges to be met by the Council) 100%
3. DA for one official of EPC etc.As per notified MEA rates for Govt. officials of equivalent status. 100%
4. Hotel stay for one official of EPC. On scales applicable to equivalent Govt. officials on duty abroad and subject for furnishing of original bills (with upper ceiling of US$ 150 per night stay) 100%
5. Entertainment :
  1. For EPC sponsored activity led by Chairman
  2. For EPC sponsored activity led by Vice-chairman/E.D/Addl. E.D.(On production of bills)

US $500
US $250

(II) EPC sponsored Buyer Seller Meets/Trade Delegations abroad:
1. (i)    Venue Cost
(ii)   All other organizing expenditure(maximum 30% of the venue cost)
60% of (i)+(ii)(subject to a ceiling of Rs. 10 lakh per event)
2. Air fare,DA,Hotel stay, for one official of EPC As applicable in the case of participation in fairs/exhibitions.
3. Entertainment As applicable in the case of participation in fairs/exhibitions.
(III) Promotional Activities within India by EPCS etc.:
1. Organising seminars, workshops etc., on quality upgradation, awareness creation etc., with focus on export promotion
(i)    Venue Cost
(ii)    All other organizing expenditure (maximum 30% of the venue cost)
60%(subject to maximum ceiling of Rs. 75,000/- per event)
2. Organising of important international fairs/exhibition of India. (support from MDA only for three years)
(i)   Venue Cost
(ii)   All other organizing expenditure (maximum 30% of the venue cost)
<60% of (i) + (ii) (subject to a ceiling of Rs. 10 lakh per event)
3. Buyer Seller Meets in India
(i)    Venue Cost
(ii)   All other organizing expenditure (maximum 30% of the venue cost)
60% of (i) + (ii) (subject to a ceiling of Rs. 10 lakh per event)
(IV) PUBLICITY
  (i)      Publicity/publicity with focus on export   promotion and brought out for circulation/use of overseas buyers/organizations
(ii)    Advertisement abroad
(iii)   Publication for circulation to the members and publity within the country etc
60% of net approved expenditure after accounting for the revenue generated through the sales, advt. etc.
Not an eligible item.

Note:

  1. Expenses relating to stay, per diem allowance, local travel etc. of Council’s official etc. for activities within India are to be met by the EPCs etc.

  2. MDA grant required for exporters accompanying the EPCs etc. led delegation/Trade fair/exhibition is required to be shown alongwith Budget of each Activity in the Annual Action Plan.

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