` MDA/MAI - Powerloom Development & Export Promotion Council


Beneficiaries Under MDA


Revised Market Development Assistance (MDA) Guidelines w.e.f. 1st June, 2013


Assistance to individual exporters for export promotion activities abroad – Participation in EPC etc. led BSMs/Trade Fairs/ Exhibitions:

  1. Exporting companies with an f.o.b. value of exports of upto Rs. 30 crore in the preceding year will be eligible for MDA assistance for participation in BSMs/fairs/exhibitions abroad to explore new markets for export of their specific product(s) and commodities from India in the initial phase. This will be subject to the condition that the exporter has completed 12 months membership with concerned EPC etc. and filing of returns with concerned EPC/organisation regularly. However, this condition would not apply in case of a new EPC for a period of 5 years from the date of its creation. No such ceiling is applicable for participation in Focus LAC region.
  2. Assistance would be permissible on travel expenses by air, in economy excursion class fair and/or charges of the built up furnished stall. This would, however, be subject to an upper ceiling mentioned below in the table per tour.


No. of  Visits

Maximum Financial ceiling per event

Focus LAC



Focus Africa (including WANA countries)



Focus CIS



Focus Asean + 2



General Areas








The participation of individual companies in the above activities shall be subject to the following conditions:

a. For EPC led BSMs only air-fare by Economy Excursion class upto a maximum of Rs.70,000 (Rs.1,00,000 in case of Focus LAC) shall be permissible. For participation in Trade Fairs/Exhibitions, reimbursement shall be permissible subject to ceilings mentioned in the column 4 of the above table.

b. Maximum number of permissible participations shall be five in a financial year as indicated in above table. (No travel grant is permissible for visit to General Areas.)

c. Assistance shall be permissible to one regular employee/director/partner/proprietor of the company. However, such Assistance would not be available to exporter of foreign nationality or holding foreign passport.

d. Intimation application must be received in the concerned EPC with a minimum of 14 days clear advance notice excluding the date of receipt of application in the office of the concerned organization and the date of departure from the country.

e. The company shall not be under investigation/ charged/ prosecuted/ debarred/black listed under the Foreign Trade Policy of India or any other law relating to export and import business.

f. Maximum MDA assistance shall be inclusive of MDA assistance received from all Govt. bodies/FIEO/EPCs/Commodity Boards/Export Development Authorities/ITPO etc.

g. A maximum of three participations in a particular trade fair/exhibition would be eligible for MDA assistance and exporting companies after availing assistance three times including past cases for a particular fair/exhibition, have to participate in that Fair, if any, on self-financing basis.

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